Now there's a way to measure the power of online opinion in entertainment.
There are millions of opinions being registered daily on blogs, Twitter, Facebook and other social networks. It's the world's biggest, fastest, most honest focus group. Fizziology gathers it all, distills it and generates useful data.
How we gauge an ocean of sentiment.
Rather than rely on automated keyword scoring, our Social Media Analysts read and score a statistically relevant sample of a property's social chatter - when it comes to entertainment, a "sick" movie can be bad or good, and keyword algorithms can't tell the difference. Our proprietary formula combines a property's chatter volume, sentiment and placement (so blogs and tweets are not valued equally) to create a meaningful representation of opinion we can view as a snapshot, or track over time.
A single post that sums up the general tone of the chatter about that property.
A visual representation of the percentage of the conversation that is positive, negative, or neutral/mixed. Roll over the mood icons to reveal actual precentages.
Most negative/positive chatter.
contact fizziolo.gy:

Are you in entertainment marketing? Content development? Talent management? Studio management? Publicity?
We’d love to hear from you.

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What it is:
There are hundreds of applications for Fizziolo.gy, and we can create in-depth, custom reports specifically for you. Let us know what you want to know and we can create a CustomFizz proposal to help you discover what the world is saying about the properties you care about.
How it works:
We take the conversational temperature of many major upcoming releases, and can add other properties upon request. We can then compare historical data and contexts to discover the custom insights you need.
What you learn:
You learn what you want to learn. Want to track a property with equities in different media? View changes in social opinion across a franchise, over time? Understand how buzz about one property can affect a second property? Understand mass-conversational ascent and burnout dynamics within an entertainment category? We can develop a strategy to discover what you need to know.
What's bubbling the week of 03/02 - 03/09
1
1
 Alice in Wonderland

I enjoyed Alice in Wonderland, although the story was a strange hodge podge, def not the original story.I dont buy Alice as a proto-feminist

Alice in wonderland was awesome XD! <33

Saw Alice in Wonderland with the family and @drivebybreeze. Wish I hadn't screwed up and bought the 3D tickets instead of 2D tickets...
6
2
 Shutter Island

Wanna see Shutter Island again!! Seriously, it was soooo good!

@colsonwhitehead Re Shutter Island: as they were riding in the jeep, I remember thinking, "this is what a good movie looks like"

If you like witty-unexpected-finale movies that give you something to think about..Then Shutter Island is for you. Can't go wrong.
2
3
 Avatar At 16% negative, this film received the most negative chatter this week.

RT @27bslash6: Saw Avatar last night. Terrible. It was all blurry. Bored, I looked around to see if I knew anyone but everybody was wearing dark glasses.

16 of 24 on my Oscar predictions. Pretty excited to see Avatar shut out in the ones that matter. Go Hurt Locker

finally saw Avatar... wow that movie was amazing now i understand why people made such a big deal about it
n
4
 Brooklyn's Finest

Who's coming with me to see Brooklyns finest staring the sexy Richard Gere? :)

I keep hearing opposite critics of "Brooklyns Finest" so now I'm not sure if I wanna go see it tonite #lemmesee *decisions decisions*

Brooklyns Finest was Twisted and Bloody...gotta cop that for the DVD collection...
4
5
 Dear John

Dear John was sooo good! I cried : (

Was crying and laughing at the same time while watching dear john

no matter how painful the choices you face might be -Dear John :)
n
6
 The Runaways

Just watched The Runaways trailer and I can't wait for this movie.

So excited about The Runaways movie! http://www.traileraddict.com/trailer/the-runaways/trailer

= @RunawaysFilm - I LOVE THE RUNAWAYS TRAILER !!!!!!!!!!!! THE BEST TRAILER EVER!!!When i was watching it i felt like a rock 'n roll DIVA!!
7
7
 Cop Out At 85% positive, this film received the most positive chatter this week.

@ThatKevinSmith Saw Cop Out again last night. Enjoyed it even more the second time around!

everyone out there go watch Cop Out it is the funniest movie ever dont listen to those critics Tracy Morgan and Bruce Willis are hilarious

I saw COP OUT with Ashley. TBH, really enjoyed the flick. That Tracey Morgan kid is going places...
3
8
 The Crazies

@ebertchicago I just saw the crazies... I enjoyed it! I love to be scared and i was! Did you like it? See it?

The Crazies was good, if you're into suspense thrills and heart thumping action, you'll love this movie, it'll have U squirming in yer seat.

Wowzers, I saw The Crazies today. I need a day to really think about what I saw.
5
9
 Percy Jackson & The Olympians

I saw percy jackson the olympions for the 2nd time movie is amazing and logan lerman is a sexy beast

.now.watching percy jackson and the olympians lightning thief..i love the movie...waahhh..:) |-o \/ E :0

Saw Percy Jackson and the Lightning Thief over the weekend. I don't know why movies often change the book so much. Book plot was better!
n
10
 Clash of the Titans

I want it to be April 2nd! CLASH OF THE TITANS!

OMG CLASH OF THE TITANS! WITH SAM WORTHINGTON! And Liam Neeson who's also cool #ilovesam

@LawrenceLamont seriously... I know 3D takes away from some movies but Clash of the Titans will be epic!
  • The Last Song
  • The Wolfman
  • Hot Tub Time Machine
  • Valentine's Day
  • Tyler Perry's Why Did I Get Married Too

weekly insight:

Everybody loves Alice – the box office success of Alice In Wonderland (which was predicted in social media) can be felt in online buzz as it registers one of our highest eff scores ever – 576,838. Even with mixed critical reviews, the movie had less than 5% negative comments. And positive comments were VERY positive (christine sauri “saw alice and wonderland last night and it was all they said it would be and more!!!!! words couldnt even begin to describe how great it was”). Avatar regained a top 3 ranking even as it lost its 3D theaters to Alice. This was driven in large part by Academy Awards chatter. And this also led to the first spike in negatives (“16 of 24 on my Oscar predictions. Pretty excited to see Avatar shut out in the ones that matter. Go Hurt Locker”). The Runaways makes a surprisingly early debut in the Top 10 (“Just watched The Runaways trailer and I can't wait for this movie.”). A not surprising (but very early) debut is Clash of the Titans – a movie that feels like a summer blockbuster even though it opens in April.

What it is:
The top 10 tracked entertainment properties sorted by the weight of their social conversations. It's free, it's always right here, updated every Wednesday. In the coming weeks we'll also cover music, gaming, television and more.
What you learn:
Currently focused on movies, the weekly fizz10 ranks entertainment properties by the volume of online chatter and the relative quality of sentiment. It's a snapshot of, not just what people are talking about, but how much, and how they feel about it.
about fizziolo.gy:

Fizziologysm measures the world of entertainment using the world of online conversation. Through products delivered through fizziolo.gy, entertainment professionals now have a new tool to measure value in their properties among a new kind of influencers.

Fizziology's weekly snapshot of the weight and sentiment of entertainment-based social conversation – the weekly fizz10 - is available at fizziolo.gy and updated each Wednesday. It's  free, and it's just a taste of the kind of insight available through Fizziology products.

Jordan Levin, former CEO of the WB Network and current CEO of Generate (a multiplatform media company), is an early fan of Fizziology. "The real-time comments of real people within social media are increasingly impacting entertainment choices for consumers – what people watch, what people play, what people listen to. It's been easy to observe something on a case-by-case basis, like how a particular movie is being reacted to on Twitter. But until now, it has been impossible to look across all social media to see how people are reacting to everything entertainment related and predict behavior as a result. This is going to be a valuable tool for entertainment decision-makers."

"It's the world's biggest, fastest, most honest focus group," says Ben Carlson, co-creator of Fizziology. "People have been trying to use social media to promote. But what they should really do is listen. All of these online conversations are impacting entertainment. Fizziology can help marketers, content creators and other entertainment decisionmakers understand what everyone is talking about – spotting challenges and opportunities. And then doing something about them."

Fizziology is the brainchild of Bradley and Montgomery (BaM), an independent advertising agency. After using social media to launch successful online campaigns for Microsoft, MTV and VH1, BaM realized there was a need to translate individual opinions into data that can be measured, tracked and analyzed in real time.

What it is:
FizzCheck a simple, inexpensive real-time read on a single entertainment property's online chatter. It includes information, the volume of online conversation, the sentiment of that chatter, examples of similar properties and analysis.
How it works:
During a single week, our Social Media Analysts review social media activity connected to a single property, and score a statistically significant sample of each to determine both sentiment, and the volume of that sentiment. We provide an executive analysis to report our findings and give context to them.
What you learn:
Quickly learn how your property (or a competitive one) is faring in the court of social opinion this week, get key insights and typical social sentiments from the world's biggest, fastest, most honest focus group.
What it is:
FizzFirst reports preview events and seasons most likely to receive significant impact from social conversation. Over the year, FizzFirst reports will look ahead to the summer movie season, award season, festivals, fall TV, holiday releases and more.
How it works:
While collecting data about major upcoming releases, our Social Media Analysts look for surprises, connections and insights, and release a FizzFirst insight report for key calendar events.
What you learn:
Get an overview of how the chattering public is talking about an upcoming property - for example, how sentiment may change from the production announcement to the trailer release, through the campaign and beyond.
What it is:
A four-week FizzTrack report lets you track how a single property's volume and sentiment changes over time, and allows you to determine the reasons for those changes with weekly reporting and analysis.
How it works:
During a 4-week period, our Social Media Analysts review social media activity connected to a single property, and score a statistically significant sample of each to determine both sentiment, and the volume of that sentiment, then track any changes over the period, while noting key change-events on a master calendar. We report weekly, and at the end of the period, provide an executive analysis to report our findings and provide context.
What you learn:
Quickly learn how your property (or a competitive one) is faring in the court of social opinion over time, get key insights and understand more about the external factors and events that shift social sentiment over a 28 day period.
What it is:
Subscribers to Fizziology's movie tracker get a snapshot of the films generating the most heat in social conversation for releases in theaters, as well those that are 1 to 4 weeks from release.
How it works:
Log in to see the films ranked by the weight of their online buzz in tabbed charts - from 4 weeks from release to films in theaters now. You'll see the type of rankings you'll see in our weekly Fizz10, only with earlier tracking, more robust data presentation and earlier weekly insights.
What you learn:
Quickly learn how your upcoming release (or a competitive one) is faring in the court of social opinion, get key insights and typical social sentiments from the world's biggest, fastest, most honest focus group.
What it is:
Subscribers to Fizzilogy's talent tracker learn what people are saying about any actor or personality you'd care to track from the weight of the social conversation about them.
How it works:
Log in to see the volume of conversation and the top trending topics associated with your tracked actor in online chatter; see percentages of that actor's positive, neutral or negative buzz, even track several actors to compare their relative heat.
What you learn:
Quickly learn how key talent is faring in the court of social opinion and typical social sentiments from the world's biggest, fastest, most honest focus group.
What it is:
The X stands for 10 - track any 10 properties over time. You can even change what properties are being tracked every 28 days if you choose. Reporting is weekly and includes multi-property analysis.
How it works:
Our Social Media Analysts review social media activity connected to 10 properties and score a statistically significant sample of each to determine both sentiment, and the volume of that sentiment, then track any changes over the period, while noting key change-events on a master calendar. We report weekly, and at the end of the period, provide an executive analysis to report our findings and provide context.
What you learn:
Quickly learn how your property (or a competitive one) is faring in the court of social opinion over time, get key insights and understand more about the external factors and events that shift social sentiment in 13-week increments.
recent fizziolo.gy: press and quotes

Weinstein Co says no plans to cut "Nine" screens 12.30.09
Reuters
TWILIGHT SAGA: NEW MOON FACE-OFF: ReelzChannel features Fizziology Twilight insight 11.20.09
ReelzChannel/YouTube
LA Times' Ministry of Gossip features Twilight insight 11.19.09
LA Times
HALLOWEEN HORROR! Michael Jackson's 'This Is It' Wasn't: Domestic Disappoints With $20.7M Weekend/$31.9M Cumulative; 'Paranormal' Thrills With $16.6M/$84.8M 10.30.09
Deadline
Movie studios open their ears to online buzz 10.15.09
Reuters
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New York Times
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ABC News
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Washington Post
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Yahoo News
Facebook and Twitter influence box office 10.15.09
Ecommerce Journal
"Fizziology can give you a great assessment of what the digital world is currently saying about your projects. It can help with marketing efforts, product placement or overall understanding of your titles."

Brett Dismuke
VP, Acquisitions - Image Entertainment
One Village Entertainment
Fizziology lets Entertainment Industry Track Social Media Chatter 10.13.09
Kikabink News
New Service Measures Buzz for Entertainment Properties 10.08.09
Digidaly
"The real time comments of real people within social media are increasingly impacting entertainment choices for consumers -- what people watch, what people play, what people listen to. It's been easy to observe something on a case-by-case basis, like how a particular movie is being reacted to on Twitter. But until now it has been impossible to look across all social media to see how people are reacting to everything entertainment related and predict behavior as a result. This is going to be a valuable tool for entertainment decision-makers."

Jordan Levin,
former CEO of the WB Network
current CEO of Generate (a multiplatform media company)
Fizziolo.gy Measures Social Media Chatter for Entertainment 10.08.09
Los Angeles Business Journal
|
Marketing and Advertising Industry Today
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Forbes

Team Edward or Team Jacob? As The Twilight Saga: New Moon opens, it’s the question teen girls and “Twi-moms” alike are debating. And we (at Fizziolo.gy) can declare a victor – at least in social media. We analyzed the Twilight-related feeds (from Twitter, Facebook and blogs) we’ve pulled over the last 7 weeks of tracking. We figured out how many times the character names were mentioned, how often the actor names were mentioned and – to settle it once and for all – a combination character/actor analysis. The results can be seen in the accompanying charts.

Team Edward versus Team Jacob
Team Robert versus Team Taylor
Team Edward/Robert versus Team Jacob/Taylor
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