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A Rock Solid Lesson in Social Media

Dwayne “The Rock” Johnson is one of the only professional athletes to earn a name for himself as a serious actor. Though still a beloved wrestler in the WWE, The Rock is mentioned more on social media for his acting abilities than his athleticism.

The Rock’s had a pretty good year thus far. In five months he has starred in four films that won the top box office spot on their opening weekend: Snitch, G.I. Joe: Retaliation, Pain & Gain and, most recently, Fast & Furious 6.

So we love The Rock in wrestling, and we love The Rock on the big screen. But do we love The Rock in social media too?

The Rock harnessed more Twitter mentions in one week than some of America’s top actors and most engaging Twitter personalities—even without Fast 6 buzz. He saw 815% more volume than social media sensation Rebel Wilson (you might know her as Fat Amy), 174% more volume than the adored Jennifer Lawrence and 68% more volume than man crush Leonardo DiCaprio. Out of the actors analyzed, Johnson also harnessed the most positive conversation by a 15% margin.

The Rock Blog Actor ChartIt turns out The Rock is a pretty quotable public figure. 64% of positive Twitter conversation surrounding Johnson came from people quoting him—a stat that blows away the 21% of people quoting Rebel Wilson and the 9% quoting comedian Aziz Ansari. Though these two stars run popular Twitter accounts, almost all of their quotes came from movie/TV lines and stand-up acts. The Rock, on the other hand, saw people directly interacting with and retweeting his words of wisdom in 70% of positives. JLaw, Leo and Al Pacino—Hollywood superstars with no official Twitter account—were all quoted in less than 5% of the conversation.

  • RT @TheRock: Puttin’ in hard work every other day, just ain’t gonna cut it. Gotta be daily. Cool things happen when that #DailyGrind is embraced.
  • RT @TheRock: Keepin’ it gangsta. #ThugLife
  • @TheRock Beautiful pics. She’s a wise woman, indeed. :]

Social media has opened many doors since its explosive growth over the past few years. It has also altered the way society is able to interact with celebrities and demands the humanizing of entertainment superstars who once seemed untouchable. Some people are getting it right. Rebel Wilson, Aziz Ansari, Anna Kendrick and Olivia Wilde (among others) have been praised for their relatability on Twitter. But The Rock is the master.

The Rock Blog PhotoIn late April, Johnson tweeted a picture of himself in a Superman tee before going in for hernia surgery. By May 1 the photo had collected 6,500 retweets and more than 5,000 favorites as it spread across the interweb. Today, social media is a great way to connect with fans while simultaneously promoting upcoming movies or TV shows, and public personalities can take lessons from one of WWE’s most famous wrestlers.

So… can you smell what The Rock is cookin’?

For more information on Fizziology or our Talent Tracker product, please contact Rich Calabrese at

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