Results

Social media is not just a reflection of buzz. It is a reflection of audience interest and intent. And as such, we can use the data to create predictive models to tightly correlate social media conversation to real world behavior.

In the entertainment industry, we release estimated box office grosses to studio clients every week. And our estimates are proving to be as or more accurate than traditional tracking research.

In politics, we are releasing pre-election breakdowns of the social conversation for candidates and issues. During the 2012 primary season, the social conversation was amazingly predictive of election results.