Ben Carlson

President, Co-Creator

Ben Carlson is President and Co-creator of Fizziology, a research consultancy that uses real-time information from the world's largest, fastest, most honest focus group – social media – to provide meaningful business intelligence. Using a proprietary system, Fizziology monitors social media buzz from Facebook, Twitter and blogs on everything from movies to talent to brands. From forecasting box office grosses to sharpening marketing campaigns to influencing casting decisions, Ben is a trusted advisor to some of the biggest names in Hollywood. He is now leading Fizziology into new industries, including technology, politics and television. Ben is also Chief Strategy Officer at Bradley and Montgomery (BaM) and has helped develop dozens of campaigns, including “The Mojave Experiment” for Microsoft, the launch of Internet Explorer 9 at SxSW, the invention of "EmotiClips" for MTV's The Hills, and the sponsorship of airport outlets for JPMorgan Chase – a campaign that won Best in Show at the Creative Media Awards. Ben’s thinking and work has been featured in AdAge, Variety, The Los Angeles Times, Wired, Fast Company and The New York Times.

Jen Handley

COO, Co-Creator

As COO and Co-creator of Fizziology, Jen developed the scoring system and methodology used for measuring and analyzing industries including entertainment, brands, sports and politics through the world of social media - a system that has to evolve in real-time as the world of social media evolves.

Jen's background as the Director of Media and Analytics at Bradley and Montgomery (BaM) has helped her to understand the needs for accurate tracking and analysis in her clients' industries. Jen is an expert in using Atlas, Omniture, Nielsen and other research tools to create a holistic view of each campaign's performance. Jen takes pride in inventing media opportunities or using media in ways that no one has before.

Her understanding of audiences has led to a number of groundbreaking ideas, including the invention of EmotiClips for MTV’s The Hills, Microsoft Windows’ Mojave Experiment and the launch of Internet Explorers 8 and 9 as well as a campaign for Chase Commercial Bank that won Best in Show at the 2006 Creative Media Awards, as well as exposure in Wall Street Journal, Forbes, Fortune, Wired and LA Times.

Mark Bradley and Scott Montgomery

CFO and CCO

Founding partners of both Fizziology and Bradley and Montgomery (BaM) Mark and Scott bring unique marketing insight and product development experience to Fizziology’s offerings. Mark is Fizziology’s Chief Financial Officer, and Scott operates as its Chief Creative Officer. Their independent, full service advertising agency, on the web at bamideas.com, uses social media to launch successful campaigns for Microsoft, MTV, VH1 and JPMorgan Chase, and it was through these efforts that the tools that led to Fizziology were created.

Rich Calabrese

Account Manager

Using his marketing and communications background, Rich has joined the Fizziology staff as an Account Manager to provide clients with a point person who understands their objectives. With a diverse career in the sports industry, Rich has had stops at Golf Channel, Churchill Downs, and the PGA of America. While with the PGA, Rich directed the social media strategy for the 72nd Senior PGA Championship, where he organized the first-ever social media activation for a major championship in golf. Rich graduated with a B.S. in Sport Media at Ithaca College, and M.S. in Sport Administration from the University of Louisville. He is a published research author, and has given lectures in the areas of sport communication, media, and technology to various colleges and universities around the country.

Jessica Moore

Lead Analyist

As Lead Analyst of Fizziology, Jessica manages a core group of social media analysts and composes marketing insights for some of the biggest names in the entertainment, political, sports, and brand industries. Through her undergraduate career in Media Arts and Sciences at Indiana University, Jessica conducted award-winning, published research in media psychology, which included analyzing how audiences make movie viewing decisions. Her work in media psychology has been presented at multiple international conferences on media/communication. Prior to coming to Fizziology, she worked at MTV Networks. Her position as a researcher at the University also provided her with a better understanding of statistical analysis and social media behavior which led her to help in the development of Fizziology's current predictive model.

The Scoring Team

A network of young social media analysts provide the key to Fizziology’s unique scoring system. Trained to accurately grade sentiment and spot trends, these analysts understand the worlds of both entertainment and social media. So slang, snark and shorthand are all graded accurately.

In addition to our core team, a network of hourly analysts are available. This gives Fizziology the ability to scale up to fit any size project.