About Us

For the history of consumer research, data was collected by asking opinions. Now, with social media, research can be conducted by curating opinions.

Fizziology uses real-time information from the world's largest, fastest, most honest focus group - social media - to provide meaningful business insights.

From entertainment and sports to politics and brands, Fizziology helps marketing and research decision makers understand the impact social conversations have on sales, advertising and customer experience as well as industry-specific factors like casting for film and television and message testing for politicians.

Our proprietary data collection system pulls from Twitter (with full Twitter Firehose access), Facebook and blogs. We then use trained Social Media Analysts- rather than a keyword algorithm- to determine sentiment, refine true volume counts and provide insights. This allows us to not only triangulate relevant buzz and grade sentiment to a 95% accuracy, but spot trends, threats and opportunities in the social conversation.

All of this is served up in an easy to read and easy to use dashboard with key insights and analysis. Because data is great. But business intelligence is better.